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When you're planning a lauch of a new site / blog, how much content do you make available on the lauch? What do you think is the impact for subscriber count if you have 1-2 posts ready, versus having, let's say 3-6 posts published when the site goes live? This is propably a matter of personal taste, but for myself, I think the "new blog" won't get me hooked (and a subscriber) if there's only a few posts and the blog looks too empty. First impression is important. Any thoughts on this? |
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Hey Juha, first impressions definitely matter, but remember that the picture will change for people visiting the site rather quickly in the case of a blog. If you launch with 2 posts and post 2 times per week, it will only be two more weeks until new visitors see 6 posts as a "first impression." How many new visitors will you really receive (and potentially lose because of not enough content) during those first two weeks? If you're going to do a lot of press or advertising or otherwise have some way of getting a lot of visitors immediately after launch, than I would definitely have more content available than just 1-2 posts. Otherwise, if you're "soft launching" a new site and probably won't receive many visitors anyways, you might just want to start blogging, and wait to tell people about it until you have whatever amount of content you feel comfortable with. For a blog, something like 5-6 posts is probably enough to give new readers a feel for your writing, as well as a sense that you're committed so they should come back. |
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(Great question. I'll +1 you when I have the ability to vote.) There's another reason to accelerate your writing of, say, five or six good articles up-front: You are much more likely to be indexed by the search engines if you have more than a single page worth of interesting, unique content. Even if the Google bot visits your site after you submit your link to the index, it may still decide your site is not worthy of indexing. Build out good content – and get some links to your site. But, back to the human perspective: I also think it's important that your new blog doesn't look too obviously as still under construction. In other words, it's not just the content that people will be looking at to decide if your blog is worthwhile! If it looks like you put some good work into making your blog look appealing, you're also shifting odds in your favor that you'll win a subscriber. Whereas, if your design is incomplete or half-assed, five good articles might have trouble making up for the first impression on the design side. |
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