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Let's say you publish a new article on your blog. How do you promote it? Automatically via different web services (e.g. Feedburner) or manually ("copy-paste" to different social networks etc.)? I'm especially interested about the automated process.

Let's continue with the Feedburner example. It automates the promotion process by:

  • auto-tweeting your new post via your Twitter account (post-title http://goo.gl/fb/abcd)
  • sending an e-mail digest to your blog's e-mail subscribers (once a day I think, if there are updated content?)

This is a good start, but have any of you automated this process even further? Do you use a service like Ping.fm and a wordpress plugin like CR Post2Pingfm (or similar) to update all your selected social network status messages with your new content update info?

What are the best practises that you've found? Do you find it rude to do this kind of automation or is it already a "must" for everyone who wants to drive traffic and avoid the burden of manually promoting content in a number of different places?

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I look forward to reading any responses you get, Juha. Unfortunately, I follow a mostly manual promotion process at this point. It would be nice to automate some things, but I haven't spent the time to work through it. – Corbett Feb 10 at 5:20

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I found ping.fm worked well but at the same time I tend to customize all my promotion for each platform. I have different audiences on each and I like to change things up a bit for each. It's more work but I think it's more interesting for my readers.

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